[Russell]

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http://www.slate.com/id/2220307/

—noted that the English word airplane was creeping into the Iranian language. The academy's linguists successfully replaced it with the Persian word havapeyma. They have had less luck with helicopter and cabin, which are still used regularly instead of their Persian substitutes, charkh-baal and kabin. In 2006, the academy drew much ridicule when it tried to reterm pizza as, literally, "elastic loaves." Borrowing occurs in the other direction, too. The words azure, chess, cummerbund, jasmine, pagoda, pajamas, and salamander all come from Persian.